Chipotle is a higher end fast food chain that has recently received a lot of press for their decision to go GMO free. This move has given Chipotle the credit they deserve for their long time use of higher quality ingredients, especially compared to most fast foods. Their positive sales have reflected their commitment as consumers have become more aware of food quality and are driving the market forces in a positive direction. While Chipotle sales have risen recently, during the same time frame McDonalds fast food chain has suffered, closing hundreds of stores. Chipotle really cares about the source of their produce and meat and they try to support local farms that treat their animals respectfully and their plants as naturally as possible. They even stopped selling some of their pork products at one point because they could not get it from their good source any more.
Overall Rating ★★ ★